We take the prize risk
On pooled draws, DrawHouse funds the prize. If ticket sales don't cover it, we absorb the shortfall. Entries pool across the network, so prizes can be bigger than any single partner could fund alone.
The prize-draw platform Your audience.
Your audience.
Our prize-draw platform.
Launch a branded prize draw without funding the prize or building the operation. On pooled draws we fund the prize and absorb any shortfall. We run everything behind it. You keep your brand, your customers and your data.
DrawHouse Powering prize draws for leading brands
One platform. Multiple brands. Millions of audience opportunities.
Why brands use DrawHouse instead of building a prize draw
We take the prize risk. We run the operation.
We run the operation
- Platform and technology
- Payments and wallets
- KYC and verified draws
- Running every draw
- Prize fulfilment
- Customer support
You keep your brand, your customers and your data, contractually.
Our platform
Everything you need to run a prize-draw business.
Your brand stays front and centre. DrawHouse powers everything behind the scenes, from technology and payments to compliance, draws and fulfilment.
Your brand
DrawHouse - Technology
- Payments
- Compliance
- Draws
- Fulfilment
- Customer management
Two ways to run a draw
Pooled or ring-fenced. Your call.
Pooled draws
DrawHouse funds the prize. If ticket sales don't cover it, we absorb the shortfall.
- Bigger prizes than any single partner could fund alone, because entries pool across the DrawHouse network
- No upfront prize budget and no shortfall exposure for you
- Your audience sees your brand throughout
Ring-fenced draws
Your own exclusive draw. You set and fund the prize.
- Full control of the prize and who can enter
- We still run the whole operation: platform, payments, KYC, the draw, fulfilment and support
- Ideal when the prize is the point, such as a signed shirt or a hospitality package
Either way, you keep your brand, your customers and your data, contractually.
Built for your audience
Give your audience another reason to come back.
Engage, reward and grow your community with exciting prizes, instant wins, wallet balances, keys and vaults and more.
- Enter
Easy and exciting ways to take part.
- Win
Big prizes and instant wins.
- Return
Wallets, keys, vaults and new draws.
- Repeat
A growing, loyal community.
Real brands, same platform
One powerful platform. Completely your brand.
Every brand below runs on DrawHouse. Same engine, same compliance, same operations. Different audience, different identity.
Featured draw
Win a Range Rover Evoque
Enter nowLatest draws
- Instant win £1.00 per entry
- £10,000 cash £2.50 per entry
- Luxury holiday £3.00 per entry
- Watch bundle £1.50 per entry
Featured draw
Win £20,000 in cash
Enter nowLatest draws
- Instant win £1.00 per entry
- £10,000 cash £2.50 per entry
- Luxury holiday £3.00 per entry
- Watch bundle £1.50 per entry
Featured draw
Win a family holiday to Florida
Enter nowLatest draws
- Instant win £1.00 per entry
- £10,000 cash £2.50 per entry
- Luxury holiday £3.00 per entry
- Watch bundle £1.50 per entry
Featured draw
Win a season of matchday hospitality
Enter nowLatest draws
- Instant win £1.00 per entry
- £10,000 cash £2.50 per entry
- Luxury holiday £3.00 per entry
- Watch bundle £1.50 per entry
Featured draw
Win a European away trip for two
Enter nowLatest draws
- Instant win £1.00 per entry
- £10,000 cash £2.50 per entry
- Luxury holiday £3.00 per entry
- Watch bundle £1.50 per entry
Illustrative example. Draws and prizes vary by brand.
DrawHouse manages it all
You bring the audience. We run the infrastructure.
White-label technology
Your brand, your look and feel.
Payments
Secure, flexible and scalable.
Compliance
Run to a regulated-operator standard.
Prize draws
Fair, transparent and automated.
Instant wins
Drive more engagement.
Customer accounts
Wallets, entries and rewards.
Fulfilment
Global delivery and logistics.
Analytics and reporting
Real-time insight and growth.
Already powering prize draws for
Our live brands
- Raffle Town Independent prize-draw brand
- Prize JOE Publisher brand extension
- The Baby Show Prizes Event brand extension
- ToffeesDraws Football fan community
- KopiteDraws Football fan community
Built for a range of partners
Who it's for
Questions partners ask
What is a pooled prize draw?
A pooled prize draw is one where entries from several partner brands go into a single, larger prize pool run by DrawHouse. Each partner's audience sees that partner's brand, but the prize is bigger than any one of them could fund alone. On pooled draws DrawHouse funds the prize and absorbs any shortfall if ticket sales don't cover it.
What do we need to bring?
Your brand and your audience. DrawHouse supplies the platform, payments, KYC, the draws themselves, prize fulfilment and customer support, and on pooled draws the prize as well. You promote it through the channels you already own.
Who owns the customer and the data?
You do, contractually. Customers sign up to your brand, and the customer records and first-party data are yours. DrawHouse runs the operation behind it.
Can we run our own exclusive draw?
Yes. A ring-fenced draw is exclusive to your audience and you set and fund the prize. DrawHouse still runs the whole operation. Pooled and ring-fenced draws can run side by side.
How long does it take to launch?
Typically four to eight weeks from signed contract to a live, branded draw. There is no build on your side; our team handles setup, testing and the compliance onboarding.
Let's build something great
Ready to turn your audience into a prize-draw business?
Book a conversation with our team and see how DrawHouse can work for your brand.