Simple to play
Players buy entries into prize draws. Pick numbers or auto-assign. No skill needed, and every draw is transparent.
Features
Everything a prize-draw business needs. Already built.
From the player experience to prize fulfilment, compliance to cashflow, DrawHouse runs the whole thing. You get a product your audience loves and a revenue line that performs.
Powering prize draws for leading brands
What your customers get
Simple to enter. Clear odds. Real prizes.
Big prizes, real wins
Headline jackpots create the buzz. Smaller, frequent wins keep the perceived value high and players engaged.
High-frequency draws
Daily, weekly and monthly draws give players a regular reason to return.
Instant wins
Reveal-on-entry mechanics that reward players in the moment, alongside the scheduled draws.
Wallets, keys and vaults
Balances, collectable keys and vault unlocks give players progress worth coming back for.
Live and social
Draws happen live, winners are announced publicly, and results are easy to share.
White-label from day one
Your name, your colours, your domain. The platform disappears behind your brand.
Real-time reporting
Revenue, players, draw performance and marketing attribution in one dashboard.
Mobile-first
Fast checkout, instant notifications and a UX built around how people actually play.
The market
The audience is already there.
Prize draws are a mainstream UK habit. Your audience is entering them somewhere, just not with you yet.
7.4m
GB adults entering prize draws each year
£1.3bn
Annual sector turnover
400+
Prize-draw operators in GB
Source: DCMS, Voluntary Code of Good Practice for prize draw operators (Nov 2025), as summarised by Harris Hagan.
Two ways to run a draw
Pooled or ring-fenced. Your call.
Pooled draws
DrawHouse funds the prize. If ticket sales don't cover it, we absorb the shortfall.
- Bigger prizes than any single partner could fund alone, because entries pool across the DrawHouse network
- No upfront prize budget and no shortfall exposure for you
- Your audience sees your brand throughout
Ring-fenced draws
Your own exclusive draw. You set and fund the prize.
- Full control of the prize and who can enter
- We still run the whole operation: platform, payments, KYC, the draw, fulfilment and support
- Ideal when the prize is the point, such as a signed shirt or a hospitality package
Either way, you keep your brand, your customers and your data, contractually.
Let's build something great
Ready to turn your audience into a prize-draw business?
Book a conversation with our team and see how DrawHouse can work for your brand.